But that face should do more than just look cool or interesting. A logo's contribution to brand identity is associative, too. It tells the public that [this image] means [the name of your company]. Just look at popular brand names!
Having a brand identity doesn't just make your product more memorable; it makes your brand more authoritative in the marketplace. A brand that establishes a face, and maintains that face consistently over time, develops credibility among its competitors and trust among its customers.
When you create an identity for your brand, you're giving it something to stand for - a purpose! We all know companies have mission statements, right? Well, you can't have one without first giving your brand an identity.
A brand identity is a template for everything you would include on an advertisement for your business -- whether that ad is in print, online, or a preroll commercial on YouTube. A brand with a face and industry credibility is well prepared to promote itself and make impressions on potential buyers.
Are you fit for the modern edge? Your company brand is everywhere, so why not make it perfect and memorable? We can create your brand to fit on business cards all the way up to car wraps and billboards. The sky is the limit when you choose us to brand or rebrand your company.
A brand identity — one with a face, trust, and a mission — attracts people who agree with what your brand has to offer. But once these people become customers, that same brand identity gives them a sense of belonging. A good product generates customers, but a good brand generates advocates.
If you want your business to become a well-known and beloved brand name, it’s going to take some work. The following steps will help you build a brand identity.
Finally, completing a SWOT Analysis can be beneficial to better understand your brand. Considering the characteristics of the brand will help you find characteristics you want to portray in the brand. SWOT stands for:
